Anouk's story

The driving force behind A/N/G SKINCARE

In 2013, Anouk Geurts took over the reins as manager of the company A/N/G Cosmetics. She took over the business from her mother, who had a salon and imported French salon brands. Prior to that, Anouk studied Business Economics at Erasmus University Rotterdam and worked in the Benelux region, Paris, and New York for high-end cosmetic brands.

In 2016, she launched her own skincare brand, A/N/G Cosmetics, as part of her company. But she wanted more. She was captivated by the trend for natural but effective skincare. Clean products driven by a long-term vision.

In 2020, A/N/G Cosmetics became A/N/G Skincare, and the company now focuses exclusively on locally made skincare products. Organic and produced in collaboration with a Swiss neuroscientist, A/N/G Skincare products are therefore eco-luxury products. The formulas, which combine the very best from the worlds of plants and science, represent indulgent self-care.

In her new brand, Anouk combines her many years of experience, her refreshing take on the beauty industry, and her passion for anything and everything to do with the skin. Plus a good healthy dose of love for nature and the planet!

Self-care, but not selfish.

Or as she puts it: ‘Give more, get more!’

Transparency

When working for famous yet more traditional skincare brands, Anouk felt an increasing need for transparency. What's in my skincare products? And why? Paying attention to what you put on your skin is crucial to Anouk.

A/N/G Skincare is transparent about all ingredients and their benefits.

Conscious consumers are interested in the ingredients in their skincare products and the science behind them. A/N/G Skincare wants to share its skincare knowledge and the ins and outs of the different ingredients used. Our packaging therefore contains all key ingredients and their effects. A complete list of ingredients used in each product can be found on the product detail page on our website.